Vision・Mission・Value・Concept | Flat. - Barrier-Free Information Site -

VISION

A society with choices, regardless of disabilities

Even if there isn't physical accessibility, having mental accessibility can significantly broaden the choices for people with disabilities.
"Omotenashi" is a culture that Japanese people can proudly present to the world.

Ayumi believes that an accessible society is not just necessary for "people with disabilities" but for "people" in general.

Looking around, families pushing strollers struggle with the choice of moving around.
Small stresses can accumulate into significant stress by the end of the day.
Japan is heading towards a super-aged society, where physical health declines, opportunities for going out decrease, and employment becomes harder to create.

What about employment for people with disabilities?
Focusing only on the numbers of employment rates for people with disabilities is not addressing the core issue.

I do not want to accept a future where our choices continue to diminish.
I believe that when we create a society with choices, even for those with disabilities or illnesses, it becomes a society where people can live true to themselves.

It's not just about the stores; it's about "reaching out" that includes consideration for visiting customers.

Conversely, instead of only asserting rights, approach those who are considerate with a mindset of "reaching out."

Instead of saying "can't do this, can't do that," let's start with what we can do.

When we think about turning negatives not just to zero but into positives, having choices can enrich life.
First, turn negative things to zero. Then, question whether what has reached zero can be turned into a positive. Is it a world where we can think, "I want to try more of this!"?

We cannot achieve this VISION alone.
We believe it can be achieved through co-creation with companies, customers, and members who walk with us.

To make our future brighter, and to brighten the future of the children yet to be born, we will transform society into one where reaching out is valued.

To achieve the VISION, we present our MISSION here.

MISSION

- Promise with Stakeholders -

Reconstruct perceptions and subconscious born from the word "disability"

All the convenient things you know, like lighters, glasses, and sensor faucets, were revolutionary ideas born from people who felt disabilities.

We will change society from "can't do because of disability" to "can do because of disability."

And we will return the newly created values and ideas to companies that resonate with Ayumi's thoughts.

Through co-creation with companies, Ayumi will transform society into one where people can look forward to the future, even if they have disabilities or illnesses.

Redefining Employment for People with Disabilities

Change society from "can't do because of disability" to "can do because of disability"

Eliminate Resignation from Information Disparity

Eliminate the state of "can't find it even if I search" = "getting used to having few choices"

A Society of Reaching Out, Not Slander

Instead of "can't do this, can't do that," both parties (people with and without disabilities) should start by stepping forward and reaching out from what they can do.

We want to be a corporation that changes perceptions and subconscious born from the word or state of disability.

Believing that the society visible after turning "can't" into "value" will have changed once again, and become a more livable society.

Value

To achieve the VISION and uphold the MISSION
Ayumi has five philosophies and action guidelines that we cherish and embody.

Be Honest, Humble, and Sincere

Trusting relationships with people are essential and indispensable. Take responsibility, continue to face everything sincerely, and pave the way.

Pay Attention to Details and Continuously Exceed Customer Expectations

Provide services that continuously exceed the expectations of customers who interact with Ayumi, ensuring they continue to use them and remain happy. Reverse-engineer towards realizing a better society. Value outward thinking by actively considering perspectives from the market, customers, and ourselves.

Do Not Fear Challenges, Changes, or Failures

It's unclear what is right or wrong. Don't suppress what you want to do; trying it is the beginning of everything. Knowledge leads to wisdom. Accumulated knowledge becomes an asset and benefits others. Therefore, always value intellectual curiosity.

Continue Doing Valuable Things Correctly

Continuously question how to change the world, and believe that by consistently doing valuable things correctly, society, culture, and concepts will change.

Value Reaching Out

Reaching out is different from enduring. Always strive to find the optimal solution based on mutual opinions.

Concept

Transform "can't" into "value" and develop business by +N

Growth is considered to mean aiming for scale expansion in the current style.
Development is considered to mean further evolving the current style.

In Japan's mature economy, growing in the current style feels out of place.

By incorporating the concepts of barrier-free, inclusive design, and universal design, Ayumi will expand its business by adding +N added value to the current business style, further evolving it.

Why +N instead of +1?

N is a natural number (positive integer).

The perspectives, senses, and experiences of "can't do" or "couldn't do" become added value of +1 or more for companies developing existing businesses.

Opinions and advice from people with disabilities often lead not only to business growth but also to creating better working environments (employment for people with disabilities) and changes in positive perceptions towards people with disabilities. With this in mind, we believe it can create value of more than +1.

Logo

The thoughts behind the logo

The design keywords are "hope," "positivity," and "gradation."

The motif is a door that is beginning to open.

The door symbolizes the wish that "people with disabilities who have had the thought of wanting to go somewhere but couldn't, can now go where they want and have hope because of Ayumi's business."

Additionally, by designing the moment of actively opening the door, it conveys