Starting with Accessibility × Marketing to Mitigate Risks and Increase Customer Touchpoints in Stores and Facilities

Starting with Barrier-Free × Marketing,
Mitigate Risks and Increase Customer Touchpoints for Stores and Facilities

Barrier-Free Support Service

Barrier-Free Partner

Providing thorough support as a second opinion
on barrier-free and universal design from a
completely neutral standpoint

Approaching a market of over 40 million people, including families of people with disabilities, children with disabilities, and the elderly, who need barrier-free measures and information.

Operating media with over 100,000 page views, disseminating information via SNS and official LINE, and implementing risk avoidance measures such as "reasonable accommodation," which becomes mandatory from April 1, 2024.

We sincerely engage with customers who were not satisfied with barrier-free measures or reasonable accommodation training conducted by other companies, providing support for barrier-free, reasonable accommodation, and DEI promotion in stores, facilities, and companies with the optimal plan for the customer.

Providing services related to the three aspects of barrier-free
—customer service, environment, and information—
seamlessly tailored for stores

Barrier

What is Barrier-Free Partner?

Comprehensive support service specializing in
barrier-free measures and disability response for stores

Identify Issues
Provide Advice

Identify Issues Provide Advice

PR of Survey Content
and Appeal Points

PR of Survey Content and Appeal Points

Conduct Training
Prepare a Consultable Environment

Conduct Training Prepare a Consultable Environment

Cases of Lawsuits and Issues

Refusal of Entry Due to Mental Disability

Case Study 1

A man with a mental disability filed a lawsuit seeking damages from an operating company, claiming that refusal of entry due to his disability was discriminatory and illegal. The Tokyo District Court ruled it was an illegal discriminatory act against public order and morals and ordered the company to pay 700,000 yen in damages.

Refusal of Boarding Due to Electric Wheelchair

Case Study 2

Regarding the refusal of boarding for a man in an electric wheelchair, the Japan Federation of Bar Associations deemed it a "human rights violation" and demanded the operating company prevent recurrence. The incident was widely covered by media, causing a sharp decline in the company's reputation and stock price.

We Provide Materials Explaining the Overview and Key Points of
Reasonable Accommodation Mandatory from April 2024

3 Steps to Barrier-Free Implementation

Step 01

Acquire Knowledge

  • ・Conduct Lectures
  • ・Provide Advice Based on Survey Content
  • ・Create an Environment Where You Can Consult with Stakeholders
Step 02

Practice on Site

  • ・Conduct Customer Service Experience Training
  • ・Improve Customer Service with PDCA
  • ・Disseminate Information Internally and Externally
Step 03

Accumulate Know-How

  • ・Implement Low-Budget Measures
  • ・Accumulate Good and Improved Examples Within the Company
  • ・Utilize in Future Store/Facility Development

There are things that only Ayumi, who has provided barrier-free supervision and advice on reasonable accommodation to over 50 companies, can do.

5 Reasons Why Barrier-Free Partner is Chosen

Point 1

Store Information Featured in Media with Over 100,000 Monthly PV

Not only hardware barrier-free information but also
customer service information is featured

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